Answer hub
AI SEO agency RFP

AI SEO agency RFP 应该问什么？先把“策略、软件、顾问、agency 执行”拆开。

简短答案：一份好的 AI SEO / GEO / AEO RFP 不应该只问报价。它应该问清楚 provider 会先审计哪些页面、buyer prompts、competitors、proof gaps、technical issues、content backlog、reporting metrics 和 CRM handoff，以及哪些结果不被保证。

Use the RFP template Score vendors Compare consultant vs agency

Start with scope

  • Which URL, product line, vertical, or buyer segment will be diagnosed first?
  • Which buyer prompts and comparison questions will be tested?
  • Which competitors are being used as citation and positioning benchmarks?
  • Which deliverables are diagnosis only, and which include implementation?
  • Who owns content, technical fixes, analytics, CRM, and follow-up after the report?

Ask for evidence

要求 provider 说明他们会交付什么证据：prompt set、citation gap、entity facts、comparison matrix、proof backlog、technical discovery notes、content briefs、CRM field mapping、weekly tracking dashboard 或 sample report。不要只看“AI SEO package”这个名字。

Separate buying paths

如果你缺的是判断力，先买诊断或 consultant review。如果你缺的是执行力，再买 agency retainer。如果你需要重复审计多个客户或页面，software workflow 和 template system 通常比纯人工更可控。

RFP questions

  • What will you inspect in week one?
  • How will you document AI-search visibility before and after changes?
  • What page edits, proof assets, and comparison content are included?
  • How will claims, regulated topics, and compliance-sensitive copy be reviewed?
  • What happens when AI answers cite competitors instead of us?
  • How will leads be routed into CRM or a manual follow-up process?

Red flags

  • Guaranteed rankings, citations, AI answer inclusion, traffic, leads, or ROI.
  • No named prompt set, competitor set, measurement plan, or reporting cadence.
  • Content volume sold before page clarity, proof, and conversion gaps are diagnosed.
  • No handoff for CRM, lead scoring, sales replies, or follow-up ownership.
  • No distinction between software, consulting, agency execution, and paid-media budget.

What GrowthPilot provides

GrowthPilot AI gives the first-mile diagnosis: one URL, AI-search readiness findings, competitor and citation gaps, ad hooks, budget guardrails, SEO/AEO page ideas, and a report structure a buyer can use before hiring help.

Start with the free audit, then compare vendors with the scorecard and RFP template.

Decision rule

Do not hire an AI SEO agency until the first diagnostic question is clear.

If the provider cannot explain what they will inspect first, what proof will improve, how progress will be measured, and what is not guaranteed, the RFP is not ready. Start smaller: diagnose one URL, score the options, then buy execution only where the gap is proven.

Copy the RFP template Plan AI SEO cost Check CRM handoff

Boundary

This checklist is informational. GrowthPilot AI does not guarantee rankings, AI answer inclusion, citations, traffic, leads, sales, revenue, or ad ROI. Real social posting, outreach, paid directories, ad spend, and CRM writes require account authorization, budget approval, and human review.

Best first action

Pick one public URL and ask each provider to explain the first five fixes they would prioritize. If the answer is generic, score them lower before you commit budget.