# GrowthPilot AI Free Tool Distribution Kit

Use this kit to promote the free tools as low-friction entry points before pitching the full GrowthPilot AI audit.

## Tool URLs

- Free tools index: `https://growthpilot.ai/tools/`
- AI Search Readiness Checker: `https://growthpilot.ai/tools/ai-search-readiness-checker.html`
- Ad Break-even Calculator: `https://growthpilot.ai/tools/ad-break-even-calculator.html`
- AI SEO Budget Planner: `https://growthpilot.ai/tools/ai-seo-budget-planner.html`
- AI SEO ROI Forecast Calculator: `https://growthpilot.ai/tools/ai-seo-roi-forecast-calculator.html`
- AI SEO Pricing Calculator: `https://growthpilot.ai/tools/ai-seo-pricing-calculator.html`
- AI Search Visibility Tracker: `https://growthpilot.ai/tools/ai-search-visibility-tracker.html`
- AI Search Prompt Library: `https://growthpilot.ai/tools/ai-search-prompt-library.html`
- AI Answer Citation Gap Analyzer: `https://growthpilot.ai/tools/ai-answer-citation-gap-analyzer.html`
- AI SEO Proposal Grader: `https://growthpilot.ai/tools/ai-seo-proposal-grader.html`
- AI SEO Guarantee Checker: `https://growthpilot.ai/tools/ai-seo-guarantee-checker.html`
- AI SEO RFP Question Generator: `https://growthpilot.ai/tools/ai-seo-rfp-question-generator.html`

## Positioning

The tools are not a replacement for the full URL audit. They are shareable diagnostics that help operators see the problem before asking for a deeper GrowthPilot AI run.

Use them when a channel dislikes direct product promotion:

- Reddit: ask for critique on the calculator/checklist.
- LinkedIn: share one practical lesson and offer mini-audits in comments.
- Agency outreach: send the checker as a free pre-sales asset.
- Ecommerce outreach: send the break-even calculator before discussing ad spend.
- SaaS outreach: send the AI readiness checker before discussing comparison pages.
- Budget-owner outreach: send the ROI forecast calculator before discussing AI SEO retainers, software subscriptions, or ad tests.
- Pricing conversations: send the pricing calculator before a founder signs a long AI SEO, GEO, content, or agency retainer.
- Weekly reporting: send the visibility tracker before discussing ongoing AEO/GEO retainers or content calendars.
- Prompt research: send the prompt library before discussing content strategy, comparison pages, or AI-search measurement.
- Citation gaps: send the citation gap analyzer when AI answers mention competitors but do not cite the brand.
- Vendor selection: send the proposal grader before a founder approves an AI SEO, GEO, content, or agency retainer.
- Risk review: send the guarantee checker when a vendor promises rankings, AI answer inclusion, citations, traffic, leads, revenue, or ROI.
- Procurement: send the RFP question generator before a buyer compares AI SEO, GEO, content, agency, or software proposals.

## LinkedIn Post: Guarantee Checker

```text
Before buying AI SEO, check the guarantee claim.

Some promises sound reassuring but create the wrong buying frame:

- guaranteed Google rankings
- guaranteed ChatGPT mentions
- guaranteed AI citations
- guaranteed traffic or leads
- guaranteed revenue, sales, or ad ROI

I made a free AI SEO Guarantee Checker:

{{AI_SEO_GUARANTEE_CHECKER_URL}}

Paste the claim, classify the risk, and rewrite it into safer deliverable-based language before signing.

Good AI SEO work can improve evidence, clarity, coverage, and measurement. It still should not sell guaranteed rankings, AI answer inclusion, citations, traffic, leads, revenue, sales, or ad ROI.
```

## LinkedIn Post: RFP Question Generator

```text
Hiring an AI SEO or GEO vendor? Ask better RFP questions first.

A useful RFP should force clarity on:

- which buyer prompts and platforms will be tested
- which competitors and citation gaps will be benchmarked
- what pages, schema, content, and proof assets will be delivered
- how reporting connects to CRM, pipeline, and sales follow-up
- which outcomes are explicitly not guaranteed

I made a free AI SEO RFP Question Generator:

{{AI_SEO_RFP_GENERATOR_URL}}

Use it to create copy-ready vendor questions before a retainer, pilot, or software workflow.

No guaranteed rankings, AI answer inclusion, citations, traffic, leads, revenue, sales, or ad ROI.
```

## LinkedIn Post: Proposal Grader

```text
Before hiring an AI SEO or GEO agency, I would grade the proposal.

The red flags are usually not obvious at first:

- content volume before diagnosis
- no prompt set or competitor baseline
- no proof/citation asset plan
- no CRM or lead handoff
- vague dashboards without decision rules
- guaranteed rankings, citations, leads, or ROI

I made a free AI SEO Proposal Grader that turns a proposal into follow-up questions:

{{AI_SEO_PROPOSAL_GRADER_URL}}

If you paste an anonymized proposal excerpt, I can point out the first question I would ask before signing.
```

## LinkedIn Post: Citation Gap Analyzer

```text
AI search visibility has a second problem after "do we appear?"

"Why does the answer cite competitors, directories, and old SEO pages instead of us?"

Usually the gap is one of four things:

- proof: not enough case studies, screenshots, methodology, or verifiable evidence
- comparison: no alternatives / vs / buyer guide page
- source: not enough third-party or partner references
- entity: the category, ICP, use case, or pricing is unclear

I made a free AI Answer Citation Gap Analyzer to turn competitor-heavy AI answers into a practical proof and content backlog:

{{CITATION_GAP_ANALYZER_URL}}

If you paste a public AI answer that cites your competitors, I can suggest the first citation asset I would build.
```

## LinkedIn Post: AI Search Readiness

```text
Most pages are not ready for AI search.

Not because they lack keywords.

Because they do not clearly answer:

- What category are you in?
- Who is this for?
- What use cases matter?
- What proof can be cited?
- What questions would a buyer ask before trusting you?

I made a free AI Search Readiness Checker to score those signals before you spend on SEO or ads:

{{AI_SEARCH_TOOL_URL}}

If you want, drop a public URL and I will tell you the first 3 gaps I see.
```

## Reddit SEO Critique Post

```text
I made a small AI search readiness checklist and would like critique from SEO/AEO operators.

The score is based on whether a page clearly exposes category, ICP, proof, FAQ, comparison, trust, and CTA signals.

What would you add or remove before using this as a first-pass page audit?

{{AI_SEARCH_TOOL_URL}}
```

## Reddit PPC Critique Post

```text
I made a lightweight break-even CPA/CPC calculator for founders before they buy ads.

Inputs:
- AOV / contract value
- Gross margin
- Landing page conversion rate
- Safety buffer

Output:
- Break-even CPA
- Suggested max CPC
- A plain-English warning if the economics are too tight

What assumption would you add for a more realistic PPC pre-flight check?

{{AD_MATH_TOOL_URL}}
```

## LinkedIn Post: AI SEO ROI Forecast

```text
Before buying AI SEO software or hiring a GEO agency, I want one simple answer:

How many qualified leads does this need to generate before it pays back?

Most teams skip that step. Then they argue about rankings, citations, content volume, or traffic without knowing the break-even line.

I made a free AI SEO ROI Forecast Calculator:

{{ROI_FORECAST_URL}}

It estimates:
- gross profit per sale
- break-even sales
- break-even qualified leads
- max cost per qualified lead
- payback pressure

It does not guarantee ROI, rankings, AI citations, leads, or sales. It just makes the buying decision harder to hand-wave.
```

## LinkedIn Post: AI SEO Pricing Calculator

```text
Before signing an AI SEO retainer, I would sanity-check the price.

The question is not "is AI SEO worth it?"

The question is usually:

- should we buy diagnosis first?
- should we buy software first?
- should we hire a consultant?
- should we run a small agency pilot?
- should budget go to proof, content, ads, or CRM follow-up first?

I made a free AI SEO Pricing Calculator:

{{AI_SEO_PRICING_CALCULATOR_URL}}

It estimates a safer 30-day pilot range based on page count, proof gaps, CRM readiness, and paid-media pressure.

It does not guarantee rankings, ChatGPT citations, leads, sales, or ROI. It is a retainer sanity check before the spend gets expensive.
```

## LinkedIn Post: AI Search Visibility Tracker

```text
AI search visibility is hard to manage if you only check it once.

The better workflow:

- Pick 5-10 buyer prompts.
- Test the same prompts every week.
- Record whether your brand appears.
- Record which competitors appear.
- Record whether answers cite proof, reviews, reports, or comparison pages.
- Turn the gaps into next week's page or content backlog.

I made a free AI Search Visibility Tracker for that weekly scorecard:

{{VISIBILITY_TRACKER_URL}}

If you want to try it, use the same prompts for two weeks before changing the page. The trend matters more than one noisy answer.
```

## LinkedIn Post: AI Search Prompt Library

```text
Most AI SEO work starts too late.

Before writing content, ask:

- What would a buyer ask before trusting this product?
- What alternatives would they compare?
- What proof would they expect?
- What local or industry-specific version of the question matters?
- What buying-decision prompt would expose whether the brand is understood?

I made a free AI Search Prompt Library to generate copy-ready prompt sets for ChatGPT, Perplexity, Gemini, Google AI features, and other answer engines:

{{PROMPT_LIBRARY_URL}}

Use the same prompt set each week, then track brand mentions, competitor mentions, citations, and wrong descriptions.
```

## Reddit SEO Measurement Post

```text
I made a small weekly tracker for AI search visibility and would like critique from SEO/AEO/GEO operators.

It scores:
- prompt coverage
- brand mentions
- competitor pressure
- citations / evidence
- buyer-intent answers
- next content or proof gap

What would you add before using this as a client reporting scorecard?

{{VISIBILITY_TRACKER_URL}}
```

## Agency Partner DM

```text
Hi {{name}}, quick idea:

I made a free AI-search readiness checker that agencies can use as a pre-sales diagnostic before pitching SEO, landing pages, or paid-media work.

It helps show whether a client page has enough category, proof, FAQ, comparison, and CTA signals for AI search and buyers to understand it.

Here it is:
{{AI_SEARCH_TOOL_URL}}

If useful, I can also run a deeper GrowthPilot AI audit on one public client category and send back a sample report.
```

## Ecommerce / DTC DM

```text
Hi {{name}}, before scaling ads, I usually want to know whether the page economics can support the traffic.

I made a simple break-even CPA/CPC calculator:
{{AD_MATH_TOOL_URL}}

If your max CPC looks tight, the next step is usually not "spend more" but fixing page clarity, proof, offer, objections, and ad hooks.

Happy to run a quick public mini-audit if you want a second pair of eyes.
```

## Chinese Short Post

```text
投广告前，先算清楚两个数字：

1. 你最多能承受多少 CPA？
2. 你的页面转化率能支撑多少 CPC？

很多广告不是素材不行，而是页面、毛利、客单价和转化率不允许。

我做了一个免费的 break-even CPA/CPC 计算器：

{{AD_MATH_TOOL_URL}}

如果算出来空间很小，先别急着加预算，先修页面信任、卖点、FAQ 和 CTA。
```

## Tracking URL Recipe

Use `npm run launch:links -- <public-url>` after every public URL refresh. It generates tool-specific UTM links:

- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_search_readiness`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ad_break_even`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_seo_roi_forecast`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_search_visibility_tracker`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_search_prompt_library`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_seo_proposal_grader`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_seo_guarantee_checker`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=ai_seo_rfp_generator`
- `utm_source=tool_share&utm_medium=free_tool&utm_campaign=free_growth_tools`

## Follow-Up

After sharing a tool link:

1. Open `ops.html?token=<OPS_TOKEN>`.
2. Check whether `session_attributed` records the expected `utmCampaign`.
3. If a visitor submits the free audit form, copy the tool result context into the follow-up note.
4. If there are tool visits but no leads, improve the CTA copy or add a tool-specific example.