{
  "runId": "footwear-growth-run",
  "productUrl": "dynamic-footwear-url",
  "profile": "shoe",
  "decision": "Start with specific footwear use cases, real on-foot footage, size/return trust, and Shopping plus Reels tests. Do not compete first on broad Nike or Adidas keywords.",
  "workflow": [
    "Product intake",
    "Conversion diagnosis",
    "Competitor radar",
    "Offer design",
    "AI video factory",
    "Paid test plan",
    "SEO/AEO plan",
    "Client handoff"
  ],
  "competitors": [
    "Nike / Adidas / New Balance",
    "Allbirds / Vessi / Hoka-like DTC",
    "Amazon footwear sellers",
    "TikTok shoe shops",
    "Boutique sneaker brands"
  ],
  "advantages": [
    "Shoes are naturally visual and easy to demonstrate through on-foot footage.",
    "Higher AOV can support small paid tests better than very low-ticket products.",
    "Fit, return, and size guidance can become conversion advantages.",
    "Shopping captures high intent while short video discovers creative angles."
  ],
  "gaps": [
    "Need real on-foot footage before paid launch.",
    "Need size guide, returns, and review proof.",
    "Broad shoe keywords are expensive and brand-heavy.",
    "Comfort claims must be factual and not medical unless proven."
  ],
  "growthPoints": [
    "Create commute, weekend, and long-walk landing angles.",
    "Film 20 short vertical proof clips.",
    "Run long-tail Google Shopping tests.",
    "Use Reels/TikTok for hook testing.",
    "Lift AOV with second-pair discount or free shipping threshold."
  ],
  "artifacts": [
    "runs/footwear-growth-run/growth-test-report.md",
    "runs/footwear-growth-run/competitor-matrix.csv",
    "runs/footwear-growth-run/run-data.json"
  ]
}