Answer hub
AI SEO proposal

AI SEO proposal 应该怎么写？把诊断、执行、证据、CRM 和边界写清楚。

简短答案：好的 AI SEO / GEO / AEO proposal 不是“我们帮你上 AI 搜索”这种大承诺，而是一份可执行计划：先说明审计哪些 URL、buyer prompts、competitors 和 proof gaps，再说明交付物、时间线、报告方式、CRM handoff、价格、假设和不保证的结果。

Start with a free URL audit Score the proposal Use the RFP checklist

Proposal sections

  • Diagnosis scope: URL, product, location, vertical, buyer segment, and current conversion path.
  • AI-search scope: prompts, entities, AI platforms, comparison questions, and citation competitors.
  • Evidence plan: proof blocks, FAQs, source-worthy pages, screenshots, sample reports, and citation kit updates.
  • Execution scope: page edits, content briefs, technical fixes, partner assets, PR, paid-media guardrails, and reporting.
  • Handoff scope: CRM fields, webhook or CSV fallback, lead scoring, reply templates, and owner for follow-up.

Pricing table

把价格拆成诊断、software workflow、consultant review、agency execution、content production、paid-media testing、CRM setup 和 follow-up。这样买家能看清楚钱花在判断、系统、执行还是流量上。

Decision logic

如果 buyer 还不知道页面问题在哪里，proposal 应该先卖小诊断。如果 buyer 已经有清楚 backlog，proposal 可以卖 execution sprint。如果 buyer 有多个客户或页面，proposal 可以加入 template、scorecard 和 repeatable workflow。

Copy-ready outline

  • Current situation: what the page can and cannot explain today.
  • AI visibility risk: where AI answers may miss, summarize badly, or cite competitors.
  • First 7 days: diagnostic, quick fixes, prompt set, competitor check, and reporting baseline.
  • Next 30 days: content briefs, proof assets, comparison pages, citation kit, CRM handoff, and tracking.
  • Boundaries: no guaranteed rankings, citations, traffic, leads, revenue, or ad ROI.

Buyer questions

  • Which outputs are included and which require extra budget?
  • What evidence will show whether visibility improved?
  • Who approves claims, regulated language, case studies, and competitor comparisons?
  • How will source pages, partner assets, and directories be handled?
  • How will lead capture and follow-up be verified before exposure scales?

GrowthPilot fit

GrowthPilot AI can produce the first-mile material that makes a proposal concrete: URL findings, competitor gaps, AI-search prompt ideas, ad-readiness notes, budget guardrails, report structure, and next-action recommendations.

Use the free audit before requesting proposals, then compare responses with the vendor scorecard.

Proposal rule

A proposal is only useful if it makes the next smallest test obvious.

如果 proposal 只承诺“大幅提升 AI 曝光”，但没有页面清单、prompt set、proof backlog、measurement cadence 和 CRM handoff，那它还不是一个可执行计划。先把一个 URL 的诊断跑清楚，再决定买 consultant、agency、software 还是内容执行。

Review pricing ladder Plan the pilot budget Check CRM handoff

Red flags

  • Proposal starts with content volume before diagnosis.
  • No explicit prompt set, competitor set, or before/after measurement plan.
  • No owner for implementation, review, analytics, CRM, or follow-up.
  • Guarantees rankings, AI answer inclusion, traffic, leads, sales, revenue, or ROI.

Boundary

This proposal template is informational. GrowthPilot AI does not guarantee rankings, AI answer inclusion, citations, traffic, leads, sales, revenue, or ad ROI. Real posting, outreach, directory submissions, CRM writes, and paid campaigns require account authorization, budget approval, and human review.